Crafting your
compelling
business story
Transform how your leadership team connects and acts
Is your business strategy clearly understood throughout your organisation? Many businesses struggle with alignment because the strategic vision is known at the top, but fails to resonate in the business meaningfully. Without a compelling narrative, even the best strategies fall short.
Why strategic storytelling matters
Did you know that 75% of transformations fail due to lack of engagement? Our research reveals that 95% of employees don’t fully understand their organisation's strategy. This gap in communication and alignment is the first barrier to successful growth.
Our Solution:
We equip your leadership team with the skills to:
Develop a compelling story: Craft a powerful narrative that resonates from the top down, ensuring it’s
memorable, meaningful, and motivational.Communicate effectively: Learn techniques to make your story engaging and impactful across all
levels of the organisation.Embed the story: Create a communication cadence to ensure the story is integrated and reinforced
throughout the organisation, breaking down silos and aligning priorities fast!
The challenge:
Lack of clear communication: Strategies aren’t shared in a memorable, meaningful, or motivational way, leading to disengagement and confusion.
Eroding trust: The absence of clear priorities and purpose at every level re-enforces silos with teams wasting around 60% of their time.
Uninspired leadership: Many leaders have not been trained in the art of storytelling. They don’t know how to connect their teams to a united vision and break it down into small, manageable steps.
What our clients are saying:
‘’As Warrendale Group grew rapidly with larger teams and bigger contracts, we knew we needed clarity
on our strategy, priorities, and the next steps to continue accelerating our growth. We brought Hurrell
Associates in to facilitate this process with our management team. Phillippa quickly impressed us with her
deep understanding of our organization and its requirements.
In just one day, we left with a clear understanding of our operating context, a 10-year vision, a strategic
plan, key goals for the next 1-3 years, and concrete next steps for the next 3-6 months to build
momentum. Six months later, our plans are on track, we have achieved and delivered against all the key
objectives, and we are well-positioned for further growth.’’
Tom Richardson
Chief Commercial Officer
Warrendale Group